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We were able to develop a model that shifted more spend from TVC & Out Of Home to digital, dramatically decreasing the CPM in the process.
I was employed by RB to manage their ecommerce offering for each brand. This also meant managing the acquisition & brand awareness strategy for digital including Facebook & Google ad spend.
I worked with the brand teams to understand their KPIs, and then developed a digital strategy to assist in driving the business goal.
We were able to successfully shift 10% of the total annual media spend online, increasing our Omni channel ROAS & significantly decreasing the CPM in the process.
It required me to work with our digital agency, account managers from Facebook & Google Ads, as well as retailers such as Woolworths & Coles who would often cofund & cobrand our ads, in exchange for onsite category positioning.
We were able to develop a model that shifted more spend from TVC & Out Of Home to digital, dramatically decreasing the CPM in the process.
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Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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