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We were able to develop a model that shifted more spend from TVC & Out Of Home to digital, dramatically decreasing the CPM in the process.
I was employed by RB to manage their ecommerce offering for each brand. This also meant managing the acquisition & brand awareness strategy for digital including Facebook & Google ad spend.
I worked with the brand teams to understand their KPIs, and then developed a digital strategy to assist in driving the business goal.
We were able to successfully shift 10% of the total annual media spend online, increasing our Omni channel ROAS & significantly decreasing the CPM in the process.
It required me to work with our digital agency, account managers from Facebook & Google Ads, as well as retailers such as Woolworths & Coles who would often cofund & cobrand our ads, in exchange for onsite category positioning.
We were able to develop a model that shifted more spend from TVC & Out Of Home to digital, dramatically decreasing the CPM in the process.
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The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.
Ratewise is a UK finance and insurance lead generation business. They needed a complex form built and their paid ads run.
We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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