We were able to develop a model that shifted more spend from TVC & Out Of Home to digital, dramatically decreasing the CPM in the process.

5
CPM

The Challenge

I was employed by RB to manage their ecommerce offering for each brand. This also meant managing the acquisition & brand awareness strategy for digital including Facebook & Google ad spend.

The Process

I worked with the brand teams to understand their KPIs, and then developed a digital strategy to assist in driving the business goal.


We were able to successfully shift 10% of the total annual media spend online, increasing our Omni channel ROAS & significantly decreasing the CPM in the process.


It required me to work with our digital agency, account managers from Facebook & Google Ads, as well as retailers such as Woolworths & Coles who would often cofund & cobrand our ads, in exchange for onsite category positioning.

The Solution

We were able to develop a model that shifted more spend from TVC & Out Of Home to digital, dramatically decreasing the CPM in the process.

Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Northeastern University

‍

0.5

ROAS

Ghostek

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

2

CPL

L3 Construction

  • Competitive market 
  • Finding leads that are qualified<span class="ql-cursor"></span>

1

CPL

Jeeves

Started the campaign for B2B credit card offer from scratch with no Facebook pixel data as the ad account was completely brand new. We were targeting Mexico and Canada when we started.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

‍

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

‍