Dan K.

Mayple Vetted

expert

The Challenge

The Process

  • Consulting marketing team on Google Ads platform
  • Managing YouTube and GDN campaigns

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

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More Case Study

0.7

CPL

Hayward

Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada. 



158%

Conversion Rate

Gemstone Therapy Institute

Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.

$300,000

Revenue

ConvertKit

At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.


It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

Dens Hot Dogs

This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.