The Challenge

The Process

  • Consulting marketing team on Google Ads platform
  • Managing YouTube and GDN campaigns

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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More Case Study

3

CPR

Rounded

Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).


Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.

RootsTech

The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

0.5

CPL

Skills Certified Australia

Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead

0.18

ROAS

Castro

Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.