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In the first four months of my managing their Google Ads account:
The client's Google Ads account was being very poorly managed by their PPC vendor at the time and the ROAS they were getting was far below the desired level.
The client granted to me access to their Google Ads account and I reviewed the account with them over a Zoom call with screen sharing so I could point out areas for improvement.
Once they agreed to my proposal, I started managing the account and reviewing the results with them on bi-weekly calls.
Over the next few months, I was able to dramatically increase their ROAS and sales volume from their Google Ads account while actually lowering their ad spend.
In 2021 I suggested they expand the program to also include Microsoft Advertising (Bing Ads), so I opened a Microsoft account for them, and I have been managing both accounts since.
In the first four months of my managing their Google Ads account:
Paid Ads,Paid Ads
Food & Drink
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We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!
Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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