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In the first four months of my managing their Google Ads account:
The client's Google Ads account was being very poorly managed by their PPC vendor at the time and the ROAS they were getting was far below the desired level.
The client granted to me access to their Google Ads account and I reviewed the account with them over a Zoom call with screen sharing so I could point out areas for improvement.
Once they agreed to my proposal, I started managing the account and reviewing the results with them on bi-weekly calls.
Over the next few months, I was able to dramatically increase their ROAS and sales volume from their Google Ads account while actually lowering their ad spend.
In 2021 I suggested they expand the program to also include Microsoft Advertising (Bing Ads), so I opened a Microsoft account for them, and I have been managing both accounts since.
In the first four months of my managing their Google Ads account:
Paid Ads,Paid Ads
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Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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