In the first four months of my managing their Google Ads account:

  • ROAS increased 700%
  • Revenue increased 385% even though ad spend decreased 35%

The Challenge

The client's Google Ads account was being very poorly managed by their PPC vendor at the time and the ROAS they were getting was far below the desired level.

The Process

The client granted to me access to their Google Ads account and I reviewed the account with them over a Zoom call with screen sharing so I could point out areas for improvement.

Once they agreed to my proposal, I started managing the account and reviewing the results with them on bi-weekly calls.

Over the next few months, I was able to dramatically increase their ROAS and sales volume from their Google Ads account while actually lowering their ad spend.

In 2021 I suggested they expand the program to also include Microsoft Advertising (Bing Ads), so I opened a Microsoft account for them, and I have been managing both accounts since.

The Solution

In the first four months of my managing their Google Ads account:

  • ROAS increased 700%
  • Revenue increased 385% even though ad spend decreased 35%
Skills Used

Paid Ads,Paid Ads


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