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Through the email marketing campaigns and strategic content used through advertising channels we were able to launch from 3 to 14 locations within 12 months and reduce overall CPL by 70%
Revive at the time was at 3 locations looking to upgrade their marketing department and operationally. The flagship location had seen a lot of success but it was not replicable across new locations and cities. We were tasked with coming up with a solution to scale marketing efforts in a cost-effective manner.
As the Head of Marketing, I was responsible for creating full-scale marketing plans, creating & launch strategy email marketing campaigns while managing a team of 15+ marketers.
Through the email marketing campaigns and strategic content used through advertising channels we were able to launch from 3 to 14 locations within 12 months and reduce overall CPL by 70%
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CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.
The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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