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Through the email marketing campaigns and strategic content used through advertising channels we were able to launch from 3 to 14 locations within 12 months and reduce overall CPL by 70%
Revive at the time was at 3 locations looking to upgrade their marketing department and operationally. The flagship location had seen a lot of success but it was not replicable across new locations and cities. We were tasked with coming up with a solution to scale marketing efforts in a cost-effective manner.
As the Head of Marketing, I was responsible for creating full-scale marketing plans, creating & launch strategy email marketing campaigns while managing a team of 15+ marketers.
Through the email marketing campaigns and strategic content used through advertising channels we were able to launch from 3 to 14 locations within 12 months and reduce overall CPL by 70%
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When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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