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Through the email marketing campaigns and strategic content used through advertising channels we were able to launch from 3 to 14 locations within 12 months and reduce overall CPL by 70%
Revive at the time was at 3 locations looking to upgrade their marketing department and operationally. The flagship location had seen a lot of success but it was not replicable across new locations and cities. We were tasked with coming up with a solution to scale marketing efforts in a cost-effective manner.
As the Head of Marketing, I was responsible for creating full-scale marketing plans, creating & launch strategy email marketing campaigns while managing a team of 15+ marketers.
Through the email marketing campaigns and strategic content used through advertising channels we were able to launch from 3 to 14 locations within 12 months and reduce overall CPL by 70%
Paid Ads,Paid Ads,Content Marketing,Email Marketing,Marketing Strategy,SEO
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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