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Through the email marketing campaigns and strategic content used through advertising channels we were able to launch from 3 to 14 locations within 12 months and reduce overall CPL by 70%
Revive at the time was at 3 locations looking to upgrade their marketing department and operationally. The flagship location had seen a lot of success but it was not replicable across new locations and cities. We were tasked with coming up with a solution to scale marketing efforts in a cost-effective manner.
As the Head of Marketing, I was responsible for creating full-scale marketing plans, creating & launch strategy email marketing campaigns while managing a team of 15+ marketers.
Through the email marketing campaigns and strategic content used through advertising channels we were able to launch from 3 to 14 locations within 12 months and reduce overall CPL by 70%
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My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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