Reyjin wanted to test out paid advertising and decided masks were a great way to generate some ROI.
By working closely with them to create some strong ad creatives, we were able to bring them $4.88 for every $1 they spent on advertising. This allowed them to bring some solid cash flow to build their brand and see the power of Facebook & Instagram advertising.
Direct Purchase
ROAS
Link Clicks
Paid Ads,Paid Ads,Social Media Management,Branding
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.