FundRazr is a powerful, free online fundraising platform with proven, multi-purpose crowdfunding technology for effective organizational and individual fundraising. They currently host 182,000+ live campaigns with $175+ million raised so far!

In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.

 Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.

This client was primarily a marketplaces brand, and they couldn't profitably scale their website marketing online through paid advertising.