The Challenge

The Process

The Solution

Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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More Case Study

Jason KB Animal Photography

Building a landing page that captures the essence of the brand and

Paperless Post

Late-stage funded startup in the greetings/invitations space. Experiencing non-brand traffic declines and down trends from organic search channel during Q4 of 2019 that reached as low as -37% YoY.

0

ROAS

Smales

Migrated website to a new CMS (WooCommerce).


Needed SEO structure set-out which tied into Google ads and paid search.


The biggest challenge was mapping out the way people search and creating landing pages to match search intent.

1.5

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Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.