
The brand has been refreshed and modernized while increasing organic reach and constant growth in followers and interactions, especially after the initial boost of finally posting again after years of inactivity.
Rootology hadn't done any social media management for a few years, so most of the posts and designs were looking quite old. We needed to bring a fresh twist to the brand colors and the content showed on the feed.
The brand has been refreshed and modernized while increasing organic reach and constant growth in followers and interactions, especially after the initial boost of finally posting again after years of inactivity.
Branding,Branding,Social Media Management,Paid Ads,Paid Ads
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.

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