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The brand has been refreshed and modernized while increasing organic reach and constant growth in followers and interactions, especially after the initial boost of finally posting again after years of inactivity.
Rootology hadn't done any social media management for a few years, so most of the posts and designs were looking quite old. We needed to bring a fresh twist to the brand colors and the content showed on the feed.
The brand has been refreshed and modernized while increasing organic reach and constant growth in followers and interactions, especially after the initial boost of finally posting again after years of inactivity.
Branding,Branding,Social Media Management,Paid Ads,Paid Ads
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
They wanted to retain more customers and acquire new ones through social media
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