0.02
ROAS

The Challenge

Ryoko is a home Wifi product that allows for wifi throughout your home or anywhere you want to go. There was a very large demand for this product especially during the pandemic since everyone was working from home or stuck in places that didn’t have have there contracted internet provider. The Company needed help educating the user on what the product was, and how to convert at a profitable rate for a higher price point.


-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.

-CPC did increase slightly but it was better quality clicks that converted better.

-Started spending $400 a day 3% add to cart rate and .05 conversion rate. 

-Optimized add to cart rate to 12% and activation rate to 2.7%

-ROAS improved by introducing bundling methods to the digital ecom strategy 

The Process

My process was evaluating the whole funnel from top to bottom. They were 1 spending way to much to acquire the customer just by looking at the cpc and Ctr all the way down to the checkout . Add to carts was less then 10% with no upsell or bundling products.



-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.

-CPC did increase slightly but it was better quality clicks that converted better.

-Started spending $400 a day 3% add to cart rate and .05 conversion rate. 

-Optimized add to cart rate to 12% and activation rate to 2.7%

-ROAS improved by introducing bundling methods to the digital ecom strategy 

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

OneSkin

Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA

2.8

CPO

NorCal Physiotherapy

NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.

4

ROAS

PredictWind

They wanted us to increase their digital marketing presence, engagement & results.

0.02

ROAS

Civil Standard

Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.