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Ryoko is a home Wifi product that allows for wifi throughout your home or anywhere you want to go. There was a very large demand for this product especially during the pandemic since everyone was working from home or stuck in places that didn’t have have there contracted internet provider. The Company needed help educating the user on what the product was, and how to convert at a profitable rate for a higher price point.
-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.
-CPC did increase slightly but it was better quality clicks that converted better.
-Started spending $400 a day 3% add to cart rate and .05 conversion rate.
-Optimized add to cart rate to 12% and activation rate to 2.7%
-ROAS improved by introducing bundling methods to the digital ecom strategy
My process was evaluating the whole funnel from top to bottom. They were 1 spending way to much to acquire the customer just by looking at the cpc and Ctr all the way down to the checkout . Add to carts was less then 10% with no upsell or bundling products.
-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.
-CPC did increase slightly but it was better quality clicks that converted better.
-Started spending $400 a day 3% add to cart rate and .05 conversion rate.
-Optimized add to cart rate to 12% and activation rate to 2.7%
-ROAS improved by introducing bundling methods to the digital ecom strategy
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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