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Ryoko is a home Wifi product that allows for wifi throughout your home or anywhere you want to go. There was a very large demand for this product especially during the pandemic since everyone was working from home or stuck in places that didn’t have have there contracted internet provider. The Company needed help educating the user on what the product was, and how to convert at a profitable rate for a higher price point.
-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.
-CPC did increase slightly but it was better quality clicks that converted better.
-Started spending $400 a day 3% add to cart rate and .05 conversion rate.
-Optimized add to cart rate to 12% and activation rate to 2.7%
-ROAS improved by introducing bundling methods to the digital ecom strategy
My process was evaluating the whole funnel from top to bottom. They were 1 spending way to much to acquire the customer just by looking at the cpc and Ctr all the way down to the checkout . Add to carts was less then 10% with no upsell or bundling products.
-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.
-CPC did increase slightly but it was better quality clicks that converted better.
-Started spending $400 a day 3% add to cart rate and .05 conversion rate.
-Optimized add to cart rate to 12% and activation rate to 2.7%
-ROAS improved by introducing bundling methods to the digital ecom strategy
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Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website. I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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