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Ryoko is a home Wifi product that allows for wifi throughout your home or anywhere you want to go. There was a very large demand for this product especially during the pandemic since everyone was working from home or stuck in places that didn’t have have there contracted internet provider. The Company needed help educating the user on what the product was, and how to convert at a profitable rate for a higher price point.
-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.
-CPC did increase slightly but it was better quality clicks that converted better.
-Started spending $400 a day 3% add to cart rate and .05 conversion rate.
-Optimized add to cart rate to 12% and activation rate to 2.7%
-ROAS improved by introducing bundling methods to the digital ecom strategy
My process was evaluating the whole funnel from top to bottom. They were 1 spending way to much to acquire the customer just by looking at the cpc and Ctr all the way down to the checkout . Add to carts was less then 10% with no upsell or bundling products.
-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.
-CPC did increase slightly but it was better quality clicks that converted better.
-Started spending $400 a day 3% add to cart rate and .05 conversion rate.
-Optimized add to cart rate to 12% and activation rate to 2.7%
-ROAS improved by introducing bundling methods to the digital ecom strategy
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Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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