Conversion Rate Optimization for this brand and initial email marketing & advertising

Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.

The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.

We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.

As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.

While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.

Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters

• client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
• campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
• campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
• not leveraging retargeting enough---low hanging fruit left to rot on vine