They have a very extense catalogue with very different price ranges and brands

The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.

The client wanted to see if they could improve their ROAS on Google outside of branded terms. They are a fairly popular brand with lots of followers and influencers working with them.

The brand wanted to expand its presence on Google but had a hard time scaling. They were only using Shopping and had yet to try Performance Max.