Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.

They were scaling their paid media campaigns but they weren't profitable enough

Build a social media presence, build trust in their audience and establish the business as a leader in their field.

Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.