Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.

Gruvtowl (Groove-Towel)  was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.

The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

Leverage their NFP grant with Google to market their space for retreats, conferences, and as a wedding venue.

Green 4 Ever is one of the biggest fake plants seller in Estonia.

They were mostly selling from their connections, word-of-mouth and B2B partners.

However, they wanted to explore the B2C world through Facebook and Instagram ads.