I collaborated closely with the Head of B2B Marketing and Head of Media to align strategy and build their new B2B social team focused on SMB & startup lead generation. I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.
Samsung leadership called on my expertise in B2B marketing to assist the performance of their partnerships with outside marketing agencies. They were consistently underperforming and providing less than adequate ROI across all their 8+ verticals. They also were restructuring their B2B mobile division into the larger B2C mobile umbrella and needed an outside contractor to assist in the transition.
I co-developed and stewarded the B2B social media strategy and campaign activations across the mobile portfolio while collaborating across the B2C and B2B social teams to develop a common strategic framework for planning and performance metrics that engage senior leadership. I worked to develop agency briefs alongside the B2B Marketing and Media Strategy Teams. I developed benchmarks and KPIs and was responsible for the performance of B2B campaign development, providing actionable analysis for campaigns and media planning. I work alongside and approve Agency recommendations for investment of media savings on behalf of Samsung. I monitored industry changes and built vendor relationships to innovate Samsung’s digital-first approach while taking ownership of all existing platforms (Facebook, LinkedIn, Twitter, Instagram, and Spiceworks) as well as own and scale ROI-positive lead generation campaigns through paid digital channels, particularly Facebook, Taboola, and LinkedIn.
I collaborated closely with the Head of B2B Marketing and Head of Media to align strategy and build their new B2B social team focused on SMB & startup lead generation. I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.
Other,Content Marketing,Social Media Management,SEO,Paid Ads,Branding,Paid Ads
Electronics
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
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