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I collaborated closely with the Head of B2B Marketing and Head of Media to align strategy and build their new B2B social team focused on SMB & startup lead generation. I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.
Samsung leadership called on my expertise in B2B marketing to assist the performance of their partnerships with outside marketing agencies. They were consistently underperforming and providing less than adequate ROI across all their 8+ verticals. They also were restructuring their B2B mobile division into the larger B2C mobile umbrella and needed an outside contractor to assist in the transition.
I co-developed and stewarded the B2B social media strategy and campaign activations across the mobile portfolio while collaborating across the B2C and B2B social teams to develop a common strategic framework for planning and performance metrics that engage senior leadership. I worked to develop agency briefs alongside the B2B Marketing and Media Strategy Teams. I developed benchmarks and KPIs and was responsible for the performance of B2B campaign development, providing actionable analysis for campaigns and media planning. I work alongside and approve Agency recommendations for investment of media savings on behalf of Samsung. I monitored industry changes and built vendor relationships to innovate Samsung’s digital-first approach while taking ownership of all existing platforms (Facebook, LinkedIn, Twitter, Instagram, and Spiceworks) as well as own and scale ROI-positive lead generation campaigns through paid digital channels, particularly Facebook, Taboola, and LinkedIn.
I collaborated closely with the Head of B2B Marketing and Head of Media to align strategy and build their new B2B social team focused on SMB & startup lead generation. I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.
Other,Content Marketing,Social Media Management,SEO,Paid Ads,Branding,Paid Ads
Electronics
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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