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I collaborated closely with the Head of B2B Marketing and Head of Media to align strategy and build their new B2B social team focused on SMB & startup lead generation. I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.
Samsung leadership called on my expertise in B2B marketing to assist the performance of their partnerships with outside marketing agencies. They were consistently underperforming and providing less than adequate ROI across all their 8+ verticals. They also were restructuring their B2B mobile division into the larger B2C mobile umbrella and needed an outside contractor to assist in the transition.
I co-developed and stewarded the B2B social media strategy and campaign activations across the mobile portfolio while collaborating across the B2C and B2B social teams to develop a common strategic framework for planning and performance metrics that engage senior leadership. I worked to develop agency briefs alongside the B2B Marketing and Media Strategy Teams. I developed benchmarks and KPIs and was responsible for the performance of B2B campaign development, providing actionable analysis for campaigns and media planning. I work alongside and approve Agency recommendations for investment of media savings on behalf of Samsung. I monitored industry changes and built vendor relationships to innovate Samsung’s digital-first approach while taking ownership of all existing platforms (Facebook, LinkedIn, Twitter, Instagram, and Spiceworks) as well as own and scale ROI-positive lead generation campaigns through paid digital channels, particularly Facebook, Taboola, and LinkedIn.
I collaborated closely with the Head of B2B Marketing and Head of Media to align strategy and build their new B2B social team focused on SMB & startup lead generation. I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.
Other,Content Marketing,Social Media Management,SEO,Paid Ads,Branding,Paid Ads
Electronics
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The brand was new to social media marketing and needed help with social media posts and Facebook ads.
This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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