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I collaborated closely with the Head of B2B Marketing and Head of Media to align strategy and build their new B2B social team focused on SMB & startup lead generation. I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.
Samsung leadership called on my expertise in B2B marketing to assist the performance of their partnerships with outside marketing agencies. They were consistently underperforming and providing less than adequate ROI across all their 8+ verticals. They also were restructuring their B2B mobile division into the larger B2C mobile umbrella and needed an outside contractor to assist in the transition.
I co-developed and stewarded the B2B social media strategy and campaign activations across the mobile portfolio while collaborating across the B2C and B2B social teams to develop a common strategic framework for planning and performance metrics that engage senior leadership. I worked to develop agency briefs alongside the B2B Marketing and Media Strategy Teams. I developed benchmarks and KPIs and was responsible for the performance of B2B campaign development, providing actionable analysis for campaigns and media planning. I work alongside and approve Agency recommendations for investment of media savings on behalf of Samsung. I monitored industry changes and built vendor relationships to innovate Samsung’s digital-first approach while taking ownership of all existing platforms (Facebook, LinkedIn, Twitter, Instagram, and Spiceworks) as well as own and scale ROI-positive lead generation campaigns through paid digital channels, particularly Facebook, Taboola, and LinkedIn.
I collaborated closely with the Head of B2B Marketing and Head of Media to align strategy and build their new B2B social team focused on SMB & startup lead generation. I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.
Other,Content Marketing,Social Media Management,SEO,Paid Ads,Branding,Paid Ads
Electronics
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As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.
Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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