0.2
ROAS

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

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David Von

The client had the following challenges:


  1. Low email marketing revenues
  2. No email marketing strategy
  3. No optimization on the Klaviyo account
  4. Low repeat customers

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Mediabrands

I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:





  • Belfius bank/Triodos Bank (Big Belgian bank)
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  • Cointreau (Alcoholic beverage)
  • Dr. Martens (famous French shoes' brand)
  • Maison Montfort (Foie gras - duck liver)
  • Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
  • and some other to help colleagues


I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok


Lots of client accounts to manage, long evening, lots of reporting but exciting work!

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I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.

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