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The campaign drove an +85% increase in revenue and +81% increase in call to book rate, and ROAS remained flat despite scaled efforts on an +84% increase in spend year over year.
Sea Island, an exceptional destination fueled by heartfelt hospitality since 1928 and the only resort in the world to achieve four Forbes Five Stars 14 years in a row, invested in enhancements to one of it's properties, The Lodge at Sea Island. These enhancements included room renovations, six new guest cottages, an oceanfront pool, the introduction to The Driftwood Course (an 18-hole putting course), and a new 17,000-square-foot Golf Performance Center. The goal was to increase bookings and revenue of both new and past guests following its completion.
As the marketing manager on the account, I used the following strategies to meet the client's goals:
The campaign drove an +85% increase in revenue and +81% increase in call to book rate, and ROAS remained flat despite scaled efforts on an +84% increase in spend year over year.
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Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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