
The campaign drove an +85% increase in revenue and +81% increase in call to book rate, and ROAS remained flat despite scaled efforts on an +84% increase in spend year over year.
Sea Island, an exceptional destination fueled by heartfelt hospitality since 1928 and the only resort in the world to achieve four Forbes Five Stars 14 years in a row, invested in enhancements to one of it's properties, The Lodge at Sea Island. These enhancements included room renovations, six new guest cottages, an oceanfront pool, the introduction to The Driftwood Course (an 18-hole putting course), and a new 17,000-square-foot Golf Performance Center. The goal was to increase bookings and revenue of both new and past guests following its completion.
As the marketing manager on the account, I used the following strategies to meet the client's goals:
The campaign drove an +85% increase in revenue and +81% increase in call to book rate, and ROAS remained flat despite scaled efforts on an +84% increase in spend year over year.
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Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.