The campaign drove an +85% increase in revenue and +81% increase in call to book rate, and ROAS remained flat despite scaled efforts on an +84% increase in spend year over year.

0.81
CPL

Kristin Stevenson | Paid Media E.

Mayple Vetted

expert

The Challenge

Sea Island, an exceptional destination fueled by heartfelt hospitality since 1928 and the only resort in the world to achieve four Forbes Five Stars 14 years in a row, invested in enhancements to one of it's properties, The Lodge at Sea Island. These enhancements included room renovations, six new guest cottages, an oceanfront pool, the introduction to The Driftwood Course (an 18-hole putting course), and a new 17,000-square-foot Golf Performance Center. The goal was to increase bookings and revenue of both new and past guests following its completion.

The Process

As the marketing manager on the account, I used the following strategies to meet the client's goals:



  1. Key audiences of past and new customers: utilizing first-party data CRM lists of past Lodge guests, lookalike audiences, and in-market/ affinity audiences of travel enthusiasts with a top 20% household income.
  2. Full funnel digital strategy: reaching our key audiences across search, social, native & video.
  3. Messaging call-to-action tailored to the audience: focusing on "Return to The Lodge at Sea Island" for past guests and "Book Your Stay at The Lodge at Sea Island" to new guests.

The Solution

The campaign drove an +85% increase in revenue and +81% increase in call to book rate, and ROAS remained flat despite scaled efforts on an +84% increase in spend year over year.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Travel & Leisure

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