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The result from the initiative above is that the company google search and display presence using different strategies to promote content and drive forward demo requests for the flagship product coupled with campaign tracking, allowing for a steady generation of 150 quality leads quarterly for the business on a budget of 60 K CAD quarterly. It also allowed for an average pipeline generation of 400K CAD of opportunities spanning 3 different business groups of products.
The challenge at Security Compass has been to implement the demand generation channel of google ads search and display that work in bringing the right quality of leads, nurturing these leads into marketing qualified leads, and ensuring correct pipe generation is created by providing the right data to the sales teams from marketing campaigns. The challenge also involved constantly auditing demand gen channels such as google ads. It involved creating lead workflows/ nurture programs to generate marketing qualified leads that had quality, and supporting the lead hand-off process, and ensuring the pipeline was generated and tracked for future campaign success.
The process implemented in this role as a Campaign Manager for demand generation spanned the duration of about a year. It involved the following:
The result from the initiative above is that the company google search and display presence using different strategies to promote content and drive forward demo requests for the flagship product coupled with campaign tracking, allowing for a steady generation of 150 quality leads quarterly for the business on a budget of 60 K CAD quarterly. It also allowed for an average pipeline generation of 400K CAD of opportunities spanning 3 different business groups of products.
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SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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