Learn everything SEO from the best at our next Live event! Wednesday, February 15th at 12 PM EST (Free Entry!)
The result from the initiative above is that the company google search and display presence using different strategies to promote content and drive forward demo requests for the flagship product coupled with campaign tracking, allowing for a steady generation of 150 quality leads quarterly for the business on a budget of 60 K CAD quarterly. It also allowed for an average pipeline generation of 400K CAD of opportunities spanning 3 different business groups of products.
expert
The challenge at Security Compass has been to implement the demand generation channel of google ads search and display that work in bringing the right quality of leads, nurturing these leads into marketing qualified leads, and ensuring correct pipe generation is created by providing the right data to the sales teams from marketing campaigns. The challenge also involved constantly auditing demand gen channels such as google ads. It involved creating lead workflows/ nurture programs to generate marketing qualified leads that had quality, and supporting the lead hand-off process, and ensuring the pipeline was generated and tracked for future campaign success.
The process implemented in this role as a Campaign Manager for demand generation spanned the duration of about a year. It involved the following:
The result from the initiative above is that the company google search and display presence using different strategies to promote content and drive forward demo requests for the flagship product coupled with campaign tracking, allowing for a steady generation of 150 quality leads quarterly for the business on a budget of 60 K CAD quarterly. It also allowed for an average pipeline generation of 400K CAD of opportunities spanning 3 different business groups of products.
Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
