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The result from the initiative above is that the company google search and display presence using different strategies to promote content and drive forward demo requests for the flagship product coupled with campaign tracking, allowing for a steady generation of 150 quality leads quarterly for the business on a budget of 60 K CAD quarterly. It also allowed for an average pipeline generation of 400K CAD of opportunities spanning 3 different business groups of products.
The challenge at Security Compass has been to implement the demand generation channel of google ads search and display that work in bringing the right quality of leads, nurturing these leads into marketing qualified leads, and ensuring correct pipe generation is created by providing the right data to the sales teams from marketing campaigns. The challenge also involved constantly auditing demand gen channels such as google ads. It involved creating lead workflows/ nurture programs to generate marketing qualified leads that had quality, and supporting the lead hand-off process, and ensuring the pipeline was generated and tracked for future campaign success.
The process implemented in this role as a Campaign Manager for demand generation spanned the duration of about a year. It involved the following:
The result from the initiative above is that the company google search and display presence using different strategies to promote content and drive forward demo requests for the flagship product coupled with campaign tracking, allowing for a steady generation of 150 quality leads quarterly for the business on a budget of 60 K CAD quarterly. It also allowed for an average pipeline generation of 400K CAD of opportunities spanning 3 different business groups of products.
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
During our initial analysis of the company we identified the following challenges:
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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