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After a 3 month testing period, we analysed the results and on an average monthly budget of £50K, I managed to generate Seedrs an extra 2000 leads on the investor side. This was very beneficial for them in terms of improving Cost Per Lead from £80 previously to £28. Furthermore, the average investor spends £110, therefore, generating an extra 2000 leads, expected to generate incremental revenue of £220K on the platform.
Lastly, Seedrs hadn't managed to generate a start-up lead through Google Ads up to this point, but during this new phase of testing, I managed to generate 4 new promising start-up leads for them.
Seedrs are a crowdfunding company in London, they host start-ups on their platform and acquire investors to fund the startups. Consequently, Seedrs were looking to generate more leads both in the form of ambitious start-ups and investors. Seedrs were a fairly new client to Google and were looking for strategy and direction, as they hadn't achieved much success so far and were losing faith in Google.
Luke formed a full strategy from the start that targeted both of their audiences. Firstly, researching top performing keywords in the crowdfunding industry and matching them to the USPs of Seedrs. Additionally, creating an aggressive competitor campaign to focus on start-ups and investors that are already in the market but not tied to a certain platform. Finally, working with Seedrs creative team to create a comprehensive YouTube campaign across the UK, in order to raise the brand awareness of Seedrs and crowdfunding as a whole.
After a 3 month testing period, we analysed the results and on an average monthly budget of £50K, I managed to generate Seedrs an extra 2000 leads on the investor side. This was very beneficial for them in terms of improving Cost Per Lead from £80 previously to £28. Furthermore, the average investor spends £110, therefore, generating an extra 2000 leads, expected to generate incremental revenue of £220K on the platform.
Lastly, Seedrs hadn't managed to generate a start-up lead through Google Ads up to this point, but during this new phase of testing, I managed to generate 4 new promising start-up leads for them.
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Sales were decreasing over the last 5 years due to client not having much of a digital presence.
GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
Adventure Warehouse's #1 goal was to sell excess inventory. In a crowded, trend-driven and competitive market, Adventure Warehouse knew that they needed to be in front of consumers when they were searching for their products. They chose to work with a group of PPC specialists to ensure that the excess inventory they had sitting in their facilities would move and move quickly.
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MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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