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After a 3 month testing period, we analysed the results and on an average monthly budget of £50K, I managed to generate Seedrs an extra 2000 leads on the investor side. This was very beneficial for them in terms of improving Cost Per Lead from £80 previously to £28. Furthermore, the average investor spends £110, therefore, generating an extra 2000 leads, expected to generate incremental revenue of £220K on the platform.
Lastly, Seedrs hadn't managed to generate a start-up lead through Google Ads up to this point, but during this new phase of testing, I managed to generate 4 new promising start-up leads for them.
Seedrs are a crowdfunding company in London, they host start-ups on their platform and acquire investors to fund the startups. Consequently, Seedrs were looking to generate more leads both in the form of ambitious start-ups and investors. Seedrs were a fairly new client to Google and were looking for strategy and direction, as they hadn't achieved much success so far and were losing faith in Google.
Luke formed a full strategy from the start that targeted both of their audiences. Firstly, researching top performing keywords in the crowdfunding industry and matching them to the USPs of Seedrs. Additionally, creating an aggressive competitor campaign to focus on start-ups and investors that are already in the market but not tied to a certain platform. Finally, working with Seedrs creative team to create a comprehensive YouTube campaign across the UK, in order to raise the brand awareness of Seedrs and crowdfunding as a whole.
After a 3 month testing period, we analysed the results and on an average monthly budget of £50K, I managed to generate Seedrs an extra 2000 leads on the investor side. This was very beneficial for them in terms of improving Cost Per Lead from £80 previously to £28. Furthermore, the average investor spends £110, therefore, generating an extra 2000 leads, expected to generate incremental revenue of £220K on the platform.
Lastly, Seedrs hadn't managed to generate a start-up lead through Google Ads up to this point, but during this new phase of testing, I managed to generate 4 new promising start-up leads for them.
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