
Client was very happy with the results. Since we are tied to a Google grant, we have to keep to a $2 CPC which limits pacing. However, we are pacing generally $20+ a day, whereas before we were completely in a holding pattern.
The client wanted to do an audit and see why their Google grant was not receiving delivery or spend.
After doing a quick audit: I noticed the following:
Client was very happy with the results. Since we are tied to a Google grant, we have to keep to a $2 CPC which limits pacing. However, we are pacing generally $20+ a day, whereas before we were completely in a holding pattern.
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
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