
Client was very happy with the results. Since we are tied to a Google grant, we have to keep to a $2 CPC which limits pacing. However, we are pacing generally $20+ a day, whereas before we were completely in a holding pattern.
The client wanted to do an audit and see why their Google grant was not receiving delivery or spend.
After doing a quick audit: I noticed the following:
Client was very happy with the results. Since we are tied to a Google grant, we have to keep to a $2 CPC which limits pacing. However, we are pacing generally $20+ a day, whereas before we were completely in a holding pattern.
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