Senior Care Home Entertainment Case Study

The Challenge

The client wanted to do an audit and see why their Google grant was not receiving delivery or spend.

The Process

After doing a quick audit: I noticed the following:

KWs were limited to exact match brand and exact match for a few senior terms
Went to Google KW planner and entered the site and Google revealed numerous KWs that should gain traction
Included broad where possible + senior themed terms to get traction
Included images + additional extensions to own more real estate on the results page

The Solution

Client was very happy with the results. Since we are tied to a Google grant, we have to keep to a $2 CPC which limits pacing. However, we are pacing generally $20+ a day, whereas before we were completely in a holding pattern.

Website

https://www.seniorcarehomeent.com

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

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