Client was very happy with the results. Since we are tied to a Google grant, we have to keep to a $2 CPC which limits pacing. However, we are pacing generally $20+ a day, whereas before we were completely in a holding pattern.

1
CPM

The Challenge

The client wanted to do an audit and see why their Google grant was not receiving delivery or spend.

The Process

After doing a quick audit: I noticed the following:

  • KWs were limited to exact match brand and exact match for a few senior terms
  • Went to Google KW planner and entered the site and Google revealed numerous KWs that should gain traction
  • Included broad where possible + senior themed terms to get traction
  • Included images + additional extensions to own more real estate on the results page

The Solution

Client was very happy with the results. Since we are tied to a Google grant, we have to keep to a $2 CPC which limits pacing. However, we are pacing generally $20+ a day, whereas before we were completely in a holding pattern.

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

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