Sentinel Forge successfully relaunched its brand with a new look and is one of the top-rated blacksmith classes on the west coast.

Mackenzie M.

Mayple Vetted

expert

The Challenge

With a cross-country move, Sentinel Forge decided to take the opportunity to redesign and relaunch the brand. Starting in a new marketing, the blacksmithing education program needed a new look and an updated website. Sentinel Forge came to Offset Marketing to create a full brand identity and reconstruct the website before reopening classes in a new market.

The Process

As the main strategist and designer, I started with an in-depth strategy meeting to get to know exactly the “why” behind Sentinel Forge. After exploring the current marketing and branding while conducting competitive research I developed four initial logo concepts and discussed the likes and dislikes with Sentinel Forge. From those concepts, we chose one he wanted to move forward with and we created some design magic. Finally, we landed on a historic and classic logo to represent blacksmithing perfectly. As part of the brand identity process, we created a whole package including a full logo suite, fully designed business system, brand elements, and web design. 

The Solution

Sentinel Forge successfully relaunched its brand with a new look and is one of the top-rated blacksmith classes on the west coast.

Skills Used

Branding

Industry

Art & Entertainment

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Rescue Business Tax Services LLC

Built a new brand from the ground up as an offshoot to the client's original business.

0.4

CPO

Onto

Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.


Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.


As Head of Growth, I'm at the forefront of driving the acquisition strategy.

1

ROAS

Hobby One

Helping them to increase ROI from paid advertising.

Naked French

Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.

She wanted to spend $0 in paid marketing, and build the community organically.