The Challenge

The Process

The Solution

Skills Used

Paid Ads,Web Development

Industry

Beauty

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More Case Study

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Provide full service digital marketing for 9 unique property types inside a master planned community. Apartments, retail, commercial, condo, food & bev, rental homes, lots, homes, and coworking.

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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

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The client wanted to generate new leads

2.5

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ACH Foods

To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

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