Ongoing development of social media channels - Instagram and Facebook (Strategy, planning, post creation including copywriting, hashtag planning, creatives, post scheduling, advertising management)
Paid Ads,Paid Ads
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Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.