Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.


  • Moved Shell towards their goal of 50/50 fossil fuels vs other revenue streams
  • Increased positive sentiment and brand awareness
  • Increased web traffic and forecourt revenue

Delta Marketing

Mayple Vetted

agency

The Challenge

How do you drive behavioural change and sales in a deeply habitual and entrenched market? How do you overcome apathy in a market driven by convenience? How to create positivity around a brand that is so often seen as controversial?

The Process

With a deep understanding of the target audience and the role their vehicles play in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across social media and key digital channels, cinema, and radio. 

The Solution

Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.


  • Moved Shell towards their goal of 50/50 fossil fuels vs other revenue streams
  • Increased positive sentiment and brand awareness
  • Increased web traffic and forecourt revenue
Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,Marketing Strategy,Branding,Other

Industry

Automotive & Transportation

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