Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.
How do you drive behavioural change and sales in a deeply habitual and entrenched market? How do you overcome apathy in a market driven by convenience? How to create positivity around a brand that is so often seen as controversial?
With a deep understanding of the target audience and the role their vehicles play in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across social media and key digital channels, cinema, and radio.
Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.
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Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.