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Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.
How do you drive behavioural change and sales in a deeply habitual and entrenched market? How do you overcome apathy in a market driven by convenience? How to create positivity around a brand that is so often seen as controversial?
With a deep understanding of the target audience and the role their vehicles play in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across social media and key digital channels, cinema, and radio.
Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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