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Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.
How do you drive behavioural change and sales in a deeply habitual and entrenched market? How do you overcome apathy in a market driven by convenience? How to create positivity around a brand that is so often seen as controversial?
With a deep understanding of the target audience and the role their vehicles play in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across social media and key digital channels, cinema, and radio.
Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.
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Vita Cup was looking for a team to support their in-house designers and create a higher output of creatives on a regular basis. We have worked with Vita Cup for years on both graphics and videos, primarily for advertising pieces, to help them scale quicker and stay on brand along the way.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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