
Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.
How do you drive behavioural change and sales in a deeply habitual and entrenched market? How do you overcome apathy in a market driven by convenience? How to create positivity around a brand that is so often seen as controversial?
With a deep understanding of the target audience and the role their vehicles play in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across social media and key digital channels, cinema, and radio.
Being seen in the media environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market. Demonstrating our points of difference and why that mattered to our target audience enabled us to drive mental availability, engagement and sales.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,Marketing Strategy,Branding,Other
Automotive & Transportation
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.