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I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)
The biggest car group in Israel.
I was responsible for all digital advertising in the areas of car sales, private leasing, business leasing, car rental in Israel, car rental around the world (under franchise of the global brand SIXT).
My goals was to bring leads in sales and leasing activities (over 15K leads per month) and online orders in car rental activities.
One challenge was to keep expanding the digital campaigns on an ongoing basis in order to bring growth in digital advertising alongside the growth of the brand in the automotive market in Israel.
Another challenge was to improve existing activities, to pinpoint messages in order to bring the most relevant audience to the customer.
My role was to find the optimal media plan for each activity, set up campaigns in platforms, perform ongoing optimization, create reports and recommend ways to improve activity both creatively and in the media
I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO
Automotive & Transportation
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
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