I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)
The biggest car group in Israel.
I was responsible for all digital advertising in the areas of car sales, private leasing, business leasing, car rental in Israel, car rental around the world (under franchise of the global brand SIXT).
My goals was to bring leads in sales and leasing activities (over 15K leads per month) and online orders in car rental activities.
One challenge was to keep expanding the digital campaigns on an ongoing basis in order to bring growth in digital advertising alongside the growth of the brand in the automotive market in Israel.
Another challenge was to improve existing activities, to pinpoint messages in order to bring the most relevant audience to the customer.
My role was to find the optimal media plan for each activity, set up campaigns in platforms, perform ongoing optimization, create reports and recommend ways to improve activity both creatively and in the media
I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO
Automotive & Transportation
Put your e-mail in and we'll arrange a consultation call for you
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.