I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)

0.35
CPL

The Challenge

The biggest car group in Israel.

I was responsible for all digital advertising in the areas of car sales, private leasing, business leasing, car rental in Israel, car rental around the world (under franchise of the global brand SIXT).


My goals was to bring leads in sales and leasing activities (over 15K leads per month) and online orders in car rental activities.

One challenge was to keep expanding the digital campaigns on an ongoing basis in order to bring growth in digital advertising alongside the growth of the brand in the automotive market in Israel.

Another challenge was to improve existing activities, to pinpoint messages in order to bring the most relevant audience to the customer.



The Process

My role was to find the optimal media plan for each activity, set up campaigns in platforms, perform ongoing optimization, create reports and recommend ways to improve activity both creatively and in the media

The Solution

I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.25

ROAS

Vant Panels

  1. Ensuring ad spend is used efficiently.
  2. Verifying that tracking is done properly, given that Vant Panels sells free samples, tracking those are super important.
  3. Growing revenue. We've seen too often where flourishing brands find it tough to break through new self imposed ceilings in their ad accounts.

0.5

ROAS

ePromos

Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.

0.25

ROAS

Posada Natura

Leverage their NFP grant with Google to market their space for retreats, conferences, and as a wedding venue.

Zaksy

  • Industry-standard overall conversion rate of ~2%;
  • Old-school product pages;
  • No upsells, no bundles, no post-purchase emails.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.