
I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)
The biggest car group in Israel.
I was responsible for all digital advertising in the areas of car sales, private leasing, business leasing, car rental in Israel, car rental around the world (under franchise of the global brand SIXT).
My goals was to bring leads in sales and leasing activities (over 15K leads per month) and online orders in car rental activities.
One challenge was to keep expanding the digital campaigns on an ongoing basis in order to bring growth in digital advertising alongside the growth of the brand in the automotive market in Israel.
Another challenge was to improve existing activities, to pinpoint messages in order to bring the most relevant audience to the customer.
My role was to find the optimal media plan for each activity, set up campaigns in platforms, perform ongoing optimization, create reports and recommend ways to improve activity both creatively and in the media
I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO
Automotive & Transportation
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.