I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)

0.35
CPL

Chen C.

Mayple Vetted

expert

The Challenge

The biggest car group in Israel.

I was responsible for all digital advertising in the areas of car sales, private leasing, business leasing, car rental in Israel, car rental around the world (under franchise of the global brand SIXT).


My goals was to bring leads in sales and leasing activities (over 15K leads per month) and online orders in car rental activities.

One challenge was to keep expanding the digital campaigns on an ongoing basis in order to bring growth in digital advertising alongside the growth of the brand in the automotive market in Israel.

Another challenge was to improve existing activities, to pinpoint messages in order to bring the most relevant audience to the customer.



The Process

My role was to find the optimal media plan for each activity, set up campaigns in platforms, perform ongoing optimization, create reports and recommend ways to improve activity both creatively and in the media

The Solution

I improved the cost per lead from 70 NIS to 45 NIS (average in the various activities)

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO

Industry

Automotive & Transportation

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