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The main challenge was the client having a high acquisition cost using Facebook Ads Manager. Their cost at the time I came onto the account was about 2.5X their goal cost.
Using a consistent testing process I have used for a year prior to this client (and continue to use even in a post iOS 14.5 world), I was able to test a variety of creative. This helped develop a core piece of content that was used to launch a months-long campaign that saw their Facebook Ads cost per Purchase eventually drop 25% below their goal cost.
We started at a daily spend of $2,500/day and scaled agreesively for several weeks. We hit a high of $7k+/day in spend.
Approximately 5 months after launching the initial campaign. I launched a new ad campaign using Facebook's Instant Experience. I was able to help drive the cost per Purchase down 50% below their goal cost for 3 to 4 weeks. While it the result was short-lived the cost after week 8 was still 10% or more below their goal cost.
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Wildflower Cases is a woman-owned and operated iPhone accessory company in Los Angeles California. Each exclusively and limited edition fashion iPhone accessory is designed by founder Michelle Carlson and her two daughters, Devon and Sydney Carlson.
Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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