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The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.
The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.
I approached Self after seeing some holes in their marketing funnel. Self wanted to expand its user base of consumers who wanted to grow their credit. So, we grew their presence on Tik Tok since