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When I onboarded small flower they were investing 10k in google search. They are now getting 800% ROA from smart shopping (yearly average).
We are seeing similar results on all programmatic channels.
Despite ios challenges they were able to decrease CPO by 35-45%
I am the account strategist and the media buy planner across all social, programmatic, and SEM channels.
I have been doing the media buy strategy, optimization, budget allocation on monthly basis since 2019.
This includes monthly reporting, conversion rate monitoring, and optimization (on-site), tracking implementation via Signal.
When I onboarded small flower they were investing 10k in google search. They are now getting 800% ROA from smart shopping (yearly average).
We are seeing similar results on all programmatic channels.
Despite ios challenges they were able to decrease CPO by 35-45%
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Web Development,Other
Beauty
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The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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