
Alex led paid acquisition at SmartBiz Loans and developed the strategy for targeting small business owners, increasing leads by 41% in 3 months.
SmartBiz Loans struggled with finding qualified leads at an efficient CPA. They also struggled to scale their leads volume to get more revenue. They are looking to see if there are new channels they can test to help solve this problem.
Alex refined the marketing strategy and then scaled the growth. As a result of Alex' data-driven approach, the company was able to secure an economic model that ensured they were driving profitable growth from advertising. Alex ability to gain a stronger understanding of what was working allowed the company to double the user base and prepare for scaling.
Alex led paid acquisition at SmartBiz Loans and developed the strategy for targeting small business owners, increasing leads by 41% in 3 months.
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Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.