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Alex led paid acquisition at SmartBiz Loans and developed the strategy for targeting small business owners, increasing leads by 41% in 3 months.
SmartBiz Loans struggled with finding qualified leads at an efficient CPA. They also struggled to scale their leads volume to get more revenue. They are looking to see if there are new channels they can test to help solve this problem.
Alex refined the marketing strategy and then scaled the growth. As a result of Alex' data-driven approach, the company was able to secure an economic model that ensured they were driving profitable growth from advertising. Alex ability to gain a stronger understanding of what was working allowed the company to double the user base and prepare for scaling.
Alex led paid acquisition at SmartBiz Loans and developed the strategy for targeting small business owners, increasing leads by 41% in 3 months.
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Technology
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
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