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Alex led paid acquisition at SmartBiz Loans and developed the strategy for targeting small business owners, increasing leads by 41% in 3 months.
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SmartBiz Loans struggled with finding qualified leads at an efficient CPA. They also struggled to scale their leads volume to get more revenue. They are looking to see if there are new channels they can test to help solve this problem.
Alex refined the marketing strategy and then scaled the growth. As a result of Alex' data-driven approach, the company was able to secure an economic model that ensured they were driving profitable growth from advertising. Alex ability to gain a stronger understanding of what was working allowed the company to double the user base and prepare for scaling.
Alex led paid acquisition at SmartBiz Loans and developed the strategy for targeting small business owners, increasing leads by 41% in 3 months.
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Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.
I was able to convince the law firm, in conjunction with our website vendor, to launch a blog. I vetted the blog partner and worked closely with the team to get the blog up and running then managed it.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
