The above enabled us to have better control over the account and optimize further down the funnel. This ultimate drove down cost per purchase significant, and enabling us to continue to scale.

0.17
CPO

The Challenge

Socios.com is an exciting fan-token platform; enabling sports fans to support their favourite teams through cryptocurrency.


The brand had a lot of capacity to scale, and were very keen aggressively scale their user-base, in the most cost-efficient way.

The Process

The app was available for use in a large numbers of countries. This is exciting, however brings inherent issues around ad structure.


In addition to this, the companies ultimate aim was to drive purchases of their tokens; simply generating app installs was not good enough.


As a result, my key focus was 2-fold:

  1. How can we optimize as far down the funnel as possible, and
  2. How can we keep control of our ad account and ensure Facebook is optimizing to the best of its abilities.


When I joined, the set-up was very complicated; there were a significant number of campaigns; segmented by region, objective, and stage in the funnel.


In this case, with numerous testing, we found that the best route of action was to:

  1. group countries into campaigns based on their economic situation; to ensure similar data points were being fed back to Facebook.
  2. testing optimizing towards different stages of the funnel e.g. app install vs registration vs purchase, and opting for the one that brought in the lowest cost per purchase down the line.
  3. utilising Facebook's AAA campaigns to push as much automation as possible, and trusting that we are given Facebook enough data to optimize effectively, and enabling us to keep our focus on a macro-level.

The Solution

The above enabled us to have better control over the account and optimize further down the funnel. This ultimate drove down cost per purchase significant, and enabling us to continue to scale.

Skills Used

Paid Ads

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Clinique GO

They wanted to get a more active social media presence

0.5

ROAS

Happy Way

Help the brand to navigate digital marketing and maximise their ROI from paid advertising.

2

ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

Ghirardelli Chocolate Company

Ghirardelli Chocolate Company wanted to generate awareness and interest in its Intense Dark chocolate products within its core local San Francisco market and nationally. The challenge was to drive consideration for its Intense Dark chocolate to increase sales.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.