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The above enabled us to have better control over the account and optimize further down the funnel. This ultimate drove down cost per purchase significant, and enabling us to continue to scale.
Socios.com is an exciting fan-token platform; enabling sports fans to support their favourite teams through cryptocurrency.
The brand had a lot of capacity to scale, and were very keen aggressively scale their user-base, in the most cost-efficient way.
The app was available for use in a large numbers of countries. This is exciting, however brings inherent issues around ad structure.
In addition to this, the companies ultimate aim was to drive purchases of their tokens; simply generating app installs was not good enough.
As a result, my key focus was 2-fold:
When I joined, the set-up was very complicated; there were a significant number of campaigns; segmented by region, objective, and stage in the funnel.
In this case, with numerous testing, we found that the best route of action was to:
The above enabled us to have better control over the account and optimize further down the funnel. This ultimate drove down cost per purchase significant, and enabling us to continue to scale.
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The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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