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The above enabled us to have better control over the account and optimize further down the funnel. This ultimate drove down cost per purchase significant, and enabling us to continue to scale.
Socios.com is an exciting fan-token platform; enabling sports fans to support their favourite teams through cryptocurrency.
The brand had a lot of capacity to scale, and were very keen aggressively scale their user-base, in the most cost-efficient way.
The app was available for use in a large numbers of countries. This is exciting, however brings inherent issues around ad structure.
In addition to this, the companies ultimate aim was to drive purchases of their tokens; simply generating app installs was not good enough.
As a result, my key focus was 2-fold:
When I joined, the set-up was very complicated; there were a significant number of campaigns; segmented by region, objective, and stage in the funnel.
In this case, with numerous testing, we found that the best route of action was to:
The above enabled us to have better control over the account and optimize further down the funnel. This ultimate drove down cost per purchase significant, and enabling us to continue to scale.
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