503%
503% Increase in Conversions
391.6%
Increase in Conversion Rate
98:1
Return On Advertising Spend (ROAS)
The digital strategy lead to 8x more conversions for Sofrito Paella while delivering a 5x lower CPA in less than a year — all of which was done with no increase in ad spend.
In one month alone, the revenue generated from Google Ads more than covered the total Google Ads spend since we started working together.
expert
Sofrito Paella wanted to shift the business to a more reliable source of income through a regular stream of catering jobs. They saw a gap in the paella catering market and believed that with a powerful online presence, they could quickly emerge as the leader in this space.
It was essential that the business needed to improve its branding/website and create a landing page specific to the service they wanted to push. After assisting with the overall design/layout of the landing page I had performed the following:
503%
503% Increase in Conversions
391.6%
Increase in Conversion Rate
98:1
Return On Advertising Spend (ROAS)
The digital strategy lead to 8x more conversions for Sofrito Paella while delivering a 5x lower CPA in less than a year — all of which was done with no increase in ad spend.
In one month alone, the revenue generated from Google Ads more than covered the total Google Ads spend since we started working together.
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?