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503%
503% Increase in Conversions
391.6%
Increase in Conversion Rate
98:1
Return On Advertising Spend (ROAS)
The digital strategy lead to 8x more conversions for Sofrito Paella while delivering a 5x lower CPA in less than a year — all of which was done with no increase in ad spend.
In one month alone, the revenue generated from Google Ads more than covered the total Google Ads spend since we started working together.
Sofrito Paella wanted to shift the business to a more reliable source of income through a regular stream of catering jobs. They saw a gap in the paella catering market and believed that with a powerful online presence, they could quickly emerge as the leader in this space.
It was essential that the business needed to improve its branding/website and create a landing page specific to the service they wanted to push. After assisting with the overall design/layout of the landing page I had performed the following:
503%
503% Increase in Conversions
391.6%
Increase in Conversion Rate
98:1
Return On Advertising Spend (ROAS)
The digital strategy lead to 8x more conversions for Sofrito Paella while delivering a 5x lower CPA in less than a year — all of which was done with no increase in ad spend.
In one month alone, the revenue generated from Google Ads more than covered the total Google Ads spend since we started working together.
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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