
503%
503% Increase in Conversions
391.6%
Increase in Conversion Rate
98:1
Return On Advertising Spend (ROAS)
The digital strategy lead to 8x more conversions for Sofrito Paella while delivering a 5x lower CPA in less than a year — all of which was done with no increase in ad spend.
In one month alone, the revenue generated from Google Ads more than covered the total Google Ads spend since we started working together.
Sofrito Paella wanted to shift the business to a more reliable source of income through a regular stream of catering jobs. They saw a gap in the paella catering market and believed that with a powerful online presence, they could quickly emerge as the leader in this space.
It was essential that the business needed to improve its branding/website and create a landing page specific to the service they wanted to push. After assisting with the overall design/layout of the landing page I had performed the following:
503%
503% Increase in Conversions
391.6%
Increase in Conversion Rate
98:1
Return On Advertising Spend (ROAS)
The digital strategy lead to 8x more conversions for Sofrito Paella while delivering a 5x lower CPA in less than a year — all of which was done with no increase in ad spend.
In one month alone, the revenue generated from Google Ads more than covered the total Google Ads spend since we started working together.
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The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges

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