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503%
503% Increase in Conversions
391.6%
Increase in Conversion Rate
98:1
Return On Advertising Spend (ROAS)
The digital strategy lead to 8x more conversions for Sofrito Paella while delivering a 5x lower CPA in less than a year — all of which was done with no increase in ad spend.
In one month alone, the revenue generated from Google Ads more than covered the total Google Ads spend since we started working together.
Sofrito Paella wanted to shift the business to a more reliable source of income through a regular stream of catering jobs. They saw a gap in the paella catering market and believed that with a powerful online presence, they could quickly emerge as the leader in this space.
It was essential that the business needed to improve its branding/website and create a landing page specific to the service they wanted to push. After assisting with the overall design/layout of the landing page I had performed the following:
503%
503% Increase in Conversions
391.6%
Increase in Conversion Rate
98:1
Return On Advertising Spend (ROAS)
The digital strategy lead to 8x more conversions for Sofrito Paella while delivering a 5x lower CPA in less than a year — all of which was done with no increase in ad spend.
In one month alone, the revenue generated from Google Ads more than covered the total Google Ads spend since we started working together.
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The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.
Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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