Sol & Serre successfully relaunched its brand with a new look and is one of the top rated florists in the market.

The Challenge

Sol & Serre is an up and coming flower and plant studio. The owner came to Offset Marketing for a brand refresh after five years of business to modernize the brand. After having establishing her brand and her “why,” she wanted to create a brand that was more inline with her brand story and that was more useable. She wanted a logo and brand the represented all the beautiful colors she works with all day. 

The Process

As the main strategist and designer, I started with an in-depth strategy meeting to get to know exactly the “why” behind Sol & Serre. After exploring the florist's current marketing and branding while conducting competitive research I developed four initial concepts and discussed the likes and dislikes with Sol & Serre. From those concepts, we chose one she wanted to move forward with and we created some design magic. Finally, we landed on a bold, classic logo and flexible branding. As part of the brand identity process, we created a whole package including a full logo suite, fully designed business system, brand elements, and web design. 

The Solution

Sol & Serre successfully relaunched its brand with a new look and is one of the top rated florists in the market.

Skills Used

Branding

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

CPI

Beachbody

Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.

0.5

ROAS

Displate

Each campaign has its own challenges, but that is what makes it so fun! Figuring out which creators will optimize each campaigns return. The main challenge is to ensure both parties understand what they need!

Violet Purple

Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions. 

My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

0.2

ROAS

Johnny Was

An Agency brought me on as a white label Media Buyer for https://www.johnnywas.com/. The brand is spending over $200k/month on Facebook ads I helped assist with Ads and Campaigns to help increase ROAS.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.