Testing to Increase:

•Open Rate

Copy Testing to Increase:

•Click Through Rate


Alexa S.

Mayple Vetted


The Challenge

As Soludos was undergoing a subtle rebrand and getting placement in mass stores, it was important to bring the brand to a more upscale place, in line with adjacent brands like Reformation and Anthropologie.

The Process

I worked with the brand manager and a team of designers to write weekly marketing emails and product descriptions for new seasonal launches.

The Solution

Testing to Increase:

•Open Rate

Copy Testing to Increase:

•Click Through Rate


Skills Used



Style & Fashion

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