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Sparketh was able to implement all of my recommendations prior to their successful airing on Shark Tank and their website conversions have increased substantially as a result.
Sparketh was under a time crunch due to an upcoming appearance on Shark Tank. They were working to quickly redesign the site but did not know what changes would be most impactful.
I performed a CRO audit with them and went through their analytics to better understand user behavior and what elements and areas of the site were most critical to the conversion process. Based on this analysis, I laid out what content was most important so they could be sure to highlight it on their redesigned pages. I also worked with them to better position their pricing page as well as their email signup flow to ensure they'd effectively collect emails the night they appeared on Shark Tank.
Sparketh was able to implement all of my recommendations prior to their successful airing on Shark Tank and their website conversions have increased substantially as a result.
CRO
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The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.
The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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