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Sparketh was able to implement all of my recommendations prior to their successful airing on Shark Tank and their website conversions have increased substantially as a result.
Sparketh was under a time crunch due to an upcoming appearance on Shark Tank. They were working to quickly redesign the site but did not know what changes would be most impactful.
I performed a CRO audit with them and went through their analytics to better understand user behavior and what elements and areas of the site were most critical to the conversion process. Based on this analysis, I laid out what content was most important so they could be sure to highlight it on their redesigned pages. I also worked with them to better position their pricing page as well as their email signup flow to ensure they'd effectively collect emails the night they appeared on Shark Tank.
Sparketh was able to implement all of my recommendations prior to their successful airing on Shark Tank and their website conversions have increased substantially as a result.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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