
Sparketh was able to implement all of my recommendations prior to their successful airing on Shark Tank and their website conversions have increased substantially as a result.
Sparketh was under a time crunch due to an upcoming appearance on Shark Tank. They were working to quickly redesign the site but did not know what changes would be most impactful.
I performed a CRO audit with them and went through their analytics to better understand user behavior and what elements and areas of the site were most critical to the conversion process. Based on this analysis, I laid out what content was most important so they could be sure to highlight it on their redesigned pages. I also worked with them to better position their pricing page as well as their email signup flow to ensure they'd effectively collect emails the night they appeared on Shark Tank.
Sparketh was able to implement all of my recommendations prior to their successful airing on Shark Tank and their website conversions have increased substantially as a result.
CRO
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.

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