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Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.
Product – Demat & Trading Account
Geo India (excluding East, Northeast, J&K)
Audience: 25+ Years, Working Professionals.
Income Group: 1M INR +
Objective: Generate Quality leads with decent conversion
In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.
The Good Ritual was looking to increase LTV and AOV by adding subscription options.