We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.

0.4
ROAS

The Challenge

Back to School is a big period for the brand as they make 50% of their yearly sales during this period. The challenge was to generate sales higher than the previous year with 30% less budgets

The Process

My role was to manage the strategy, execution and reporting during this period. The process was to be extremely cautious and undertake campaigns that attract consumers from 3 different target pools - interest, retargeting and net new users. For the same we setup campaigns in the following order - conversion, catalog sales and dynamic ads for broad audience. This helped us surpass the desired goal. The skills for this activity included channel/platform knowledge, campaign optimization, reporting and adaptability.

The Solution

We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

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