We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.

0.4
ROAS

Malik S.

Mayple Vetted

expert

The Challenge

Back to School is a big period for the brand as they make 50% of their yearly sales during this period. The challenge was to generate sales higher than the previous year with 30% less budgets

The Process

My role was to manage the strategy, execution and reporting during this period. The process was to be extremely cautious and undertake campaigns that attract consumers from 3 different target pools - interest, retargeting and net new users. For the same we setup campaigns in the following order - conversion, catalog sales and dynamic ads for broad audience. This helped us surpass the desired goal. The skills for this activity included channel/platform knowledge, campaign optimization, reporting and adaptability.

The Solution

We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

American Broker Management

Website Design and Development Services.


Build a website that looks pretty, modern and profesional.


Made for performance, SEO, visibility, and made to grow businesses and their presences.

0.3

CPL

Kava-Dev

New brand in a very competitive market.

0.9

CPL

Centre PowerSports

Rebuild website using the WooCommerce platform. Deeply customized website experience and focus on MAP pricing policy compliance.

1.3

ROAS

Dakine

Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.