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We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.
Back to School is a big period for the brand as they make 50% of their yearly sales during this period. The challenge was to generate sales higher than the previous year with 30% less budgets
My role was to manage the strategy, execution and reporting during this period. The process was to be extremely cautious and undertake campaigns that attract consumers from 3 different target pools - interest, retargeting and net new users. For the same we setup campaigns in the following order - conversion, catalog sales and dynamic ads for broad audience. This helped us surpass the desired goal. The skills for this activity included channel/platform knowledge, campaign optimization, reporting and adaptability.
We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.
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