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We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.
Back to School is a big period for the brand as they make 50% of their yearly sales during this period. The challenge was to generate sales higher than the previous year with 30% less budgets
My role was to manage the strategy, execution and reporting during this period. The process was to be extremely cautious and undertake campaigns that attract consumers from 3 different target pools - interest, retargeting and net new users. For the same we setup campaigns in the following order - conversion, catalog sales and dynamic ads for broad audience. This helped us surpass the desired goal. The skills for this activity included channel/platform knowledge, campaign optimization, reporting and adaptability.
We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.
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Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
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Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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