We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.
Back to School is a big period for the brand as they make 50% of their yearly sales during this period. The challenge was to generate sales higher than the previous year with 30% less budgets
My role was to manage the strategy, execution and reporting during this period. The process was to be extremely cautious and undertake campaigns that attract consumers from 3 different target pools - interest, retargeting and net new users. For the same we setup campaigns in the following order - conversion, catalog sales and dynamic ads for broad audience. This helped us surpass the desired goal. The skills for this activity included channel/platform knowledge, campaign optimization, reporting and adaptability.
We managed to generate 40% higher ROAS through the campaigns. We also effectively shuffled budgets between the platforms to ensure we garnered the most revenue with the least investment.
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.