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Grown to a multiple 7 figure global gifting company.
Staff and premises expansion.
Transition from a UK seasonal gifting company into a global gifting company with monthly revenue growth.
When we started working together, the existing strategy was to target seasonal gifting around Christmas, Easter, Mothers Day etc. This approach limited sales and revenue.
I implemented an evergreen strategy to be able to target and grow revenue outside of seasonal events which included birthdays, anniversaries, special occasions and so forth.
Creative focused on connecting emotionally with customers and this is the one of the driving forces behind the act of giving a gift.
Price points started at £19.99 which enabled mass appeal and ranged to £59.99 with an AOV of £46. The ability to personalise this gifting experience by naming your own star in combination with Free Delivery enabled scaling to be fast tracked.
Grown to a multiple 7 figure global gifting company.
Staff and premises expansion.
Paid Ads,Paid Ads,CRO
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
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