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Grown to a multiple 7 figure global gifting company.
Staff and premises expansion.
Transition from a UK seasonal gifting company into a global gifting company with monthly revenue growth.
When we started working together, the existing strategy was to target seasonal gifting around Christmas, Easter, Mothers Day etc. This approach limited sales and revenue.
I implemented an evergreen strategy to be able to target and grow revenue outside of seasonal events which included birthdays, anniversaries, special occasions and so forth.
Creative focused on connecting emotionally with customers and this is the one of the driving forces behind the act of giving a gift.
Price points started at £19.99 which enabled mass appeal and ranged to £59.99 with an AOV of £46. The ability to personalise this gifting experience by naming your own star in combination with Free Delivery enabled scaling to be fast tracked.
Grown to a multiple 7 figure global gifting company.
Staff and premises expansion.
Paid Ads,Paid Ads,CRO
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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