Grown to a multiple 7 figure global gifting company.

Staff and premises expansion.

2
ROAS

Declan M.

Mayple Vetted

expert

The Challenge

Transition from a UK seasonal gifting company into a global gifting company with monthly revenue growth.

The Process

When we started working together, the existing strategy was to target seasonal gifting around Christmas, Easter, Mothers Day etc. This approach limited sales and revenue.


I implemented an evergreen strategy to be able to target and grow revenue outside of seasonal events which included birthdays, anniversaries, special occasions and so forth.


Creative focused on connecting emotionally with customers and this is the one of the driving forces behind the act of giving a gift.


Price points started at £19.99 which enabled mass appeal and ranged to £59.99 with an AOV of £46. The ability to personalise this gifting experience by naming your own star in combination with Free Delivery enabled scaling to be fast tracked.

The Solution

Grown to a multiple 7 figure global gifting company.

Staff and premises expansion.

Skills Used

Paid Ads,Paid Ads,CRO

Industry

Art & Entertainment

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

PetO Pet Supplies

PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.


The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.


I joined the account to drive the account strategy and lift campaign performance.



Yokkao

Their profit margins were normally high before to working with DIDO AGENCY, but they weren't fully exploiting their network of former buyers. Yokkao realized that it needed to increase its marketing activities in order to stay in touch with clients between transactions.

1.5

ROAS

Simply Shapely

They looked for help to bring more revenue, sales, and traffic to their website. 

0.5

CPL

Zeeva Behavioral Health

We started a practice from scratch, and didn't have many insurance contracts. I built a high converting website, wrote sales scripting to close prospects (and much more).