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Grown to a multiple 7 figure global gifting company.
Staff and premises expansion.
Transition from a UK seasonal gifting company into a global gifting company with monthly revenue growth.
When we started working together, the existing strategy was to target seasonal gifting around Christmas, Easter, Mothers Day etc. This approach limited sales and revenue.
I implemented an evergreen strategy to be able to target and grow revenue outside of seasonal events which included birthdays, anniversaries, special occasions and so forth.
Creative focused on connecting emotionally with customers and this is the one of the driving forces behind the act of giving a gift.
Price points started at £19.99 which enabled mass appeal and ranged to £59.99 with an AOV of £46. The ability to personalise this gifting experience by naming your own star in combination with Free Delivery enabled scaling to be fast tracked.
Grown to a multiple 7 figure global gifting company.
Staff and premises expansion.
Paid Ads,Paid Ads,CRO
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
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