Over my time here, I was able generate a steady stream of monthly subscribers, that helped over 3x the size of the user base.
We had a very solid long-standing relationship, enabling us to sustainably improve the business offering, and the accompanying marketing strategy.
A very exciting project.
Stoic Conditioning are a team that provides online personal training courses specifically designed for those aiming to train in the military.
This is a very niche audience, however one that can bring amazing value to customers.
The challenges here were:
As has been a trend with a number of clients I have worked with, there were a few fundamentals lacking.
This lead to a straight-forward action plan which I executed over 3 years.
Over my time here, I was able generate a steady stream of monthly subscribers, that helped over 3x the size of the user base.
We had a very solid long-standing relationship, enabling us to sustainably improve the business offering, and the accompanying marketing strategy.
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
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