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Over my time here, I was able generate a steady stream of monthly subscribers, that helped over 3x the size of the user base.
We had a very solid long-standing relationship, enabling us to sustainably improve the business offering, and the accompanying marketing strategy.
A very exciting project.
Stoic Conditioning are a team that provides online personal training courses specifically designed for those aiming to train in the military.
This is a very niche audience, however one that can bring amazing value to customers.
The challenges here were:
As has been a trend with a number of clients I have worked with, there were a few fundamentals lacking.
This lead to a straight-forward action plan which I executed over 3 years.
Over my time here, I was able generate a steady stream of monthly subscribers, that helped over 3x the size of the user base.
We had a very solid long-standing relationship, enabling us to sustainably improve the business offering, and the accompanying marketing strategy.
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
Teami started off selling wellness teas and now they also have a successful skincare line. Teami uses influencer marketing to promote their brand and drive traffic to their website to convert new customers.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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