Over my time here, I was able generate a steady stream of monthly subscribers, that helped over 3x the size of the user base.
We had a very solid long-standing relationship, enabling us to sustainably improve the business offering, and the accompanying marketing strategy.
A very exciting project.
Stoic Conditioning are a team that provides online personal training courses specifically designed for those aiming to train in the military.
This is a very niche audience, however one that can bring amazing value to customers.
The challenges here were:
As has been a trend with a number of clients I have worked with, there were a few fundamentals lacking.
This lead to a straight-forward action plan which I executed over 3 years.
Over my time here, I was able generate a steady stream of monthly subscribers, that helped over 3x the size of the user base.
We had a very solid long-standing relationship, enabling us to sustainably improve the business offering, and the accompanying marketing strategy.
Paid Ads
Education
Put your e-mail in and we'll arrange a consultation call for you
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.