Stoic Conditioning Case Study

The Challenge

A very exciting project.

Stoic Conditioning are a team that provides online personal training courses specifically designed for those aiming to train in the military.

This is a very niche audience, however one that can bring amazing value to customers.

The challenges here were:

Ensuring we reached our target audience (not just those looking to have general personal training)
Understanding the LTV of each customers, and breaking that down into tangible objectives from paid media.
Ensuring we stayed policy compliant.

The Process

As has been a trend with a number of clients I have worked with, there were a few fundamentals lacking.

There was no accurate pixel set-up (a big no-no)
Only traffic campaigns were ran (only useful in very few instances)
Media used was aesthetic, however lacked many performance-driving features (Call-to-actions, effective text overlays, mobile-optimized video etc)
There was a lack of understanding of key goals - (what did the company actually want to achieve? What was a good success metric?)

This lead to a straight-forward action plan which I executed over 3 years.

Ensured pixel tracking was accurate, enabling Facebook to optimize towards course sign-ups.
Utilised conversion-based objectives; the go-to for any client looking for tangible results.
Worked with the team to find a middle ground between aesthetic imagery, to incorporate components that drive results.
Created a KPI spreadsheet and provided routine analysis to inform the team of how we are doing against our goals and previous months.

The Solution

Over my time here, I was able generate a steady stream of monthly subscribers, that helped over 3x the size of the user base.

We had a very solid long-standing relationship, enabling us to sustainably improve the business offering, and the accompanying marketing strategy.

Website

http://stoicconditioning.com

Skills Used

Paid Ads

Industry

Education

Results by the numbers

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