The Challenge

The Process

The Solution

Skills Used

CRO,Marketing Strategy,Paid Ads,Paid Ads,Web Development,Content Marketing,Copywriting,Marketing Strategy,Email Marketing,CMO

Industry

Style & Fashion

Results by the numbers

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MelioGuide

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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.

Specific examples of objectives set by Leeds Beckett also included:

1) Supporting the university’s growth plans through targeted and effective campaigns

2) Growing the number of applications

3) Improving efficiencies and reducing costs in all paid channels


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