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Not only did I help them make $18.66 for each $1 they spent, but in total, they got over $700,000 in sales from FB ads
They used to make $0.40 for every $1 spent on FB ads.
They had a B2B conference in Berlin, Boston, London where each ticket dod cost over $2000.
I helped them make $18.66 for each $1 they spent.
They ran an “A hurry up, buy quickly!” ad.
Instead of doing that, I knew supermarkets like Mash and Costco got up to 2000% in extra sales by giving away samples, so I used ads to give people a pre-taste of what to expect at Stratgyzer’s €2000 upcoming event.
I read their book, blog, watched your youtube video and webinars and spent time writing persuasive ads using storytelling.
You can read the whole case study, with ads examples of the process here https://www.sarah-sal.com/blog/2021/6/4/strategyzer-facebook-ad-high-roi
Not only did I help them make $18.66 for each $1 they spent, but in total, they got over $700,000 in sales from FB ads
Paid Ads,Copywriting
Education
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The client had the following challenges:
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
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