Constantly testing and adjusting our strategy allowed us to improve results leading to a 48% reduction in cost per acquisition, 115% increase in revenue, and a 64% improvement in ROI for Styku within one year.
Before working with us, Styku was experiencing challenges in several key marketing areas. The sales team was struggling to get qualified leads from their paid advertising efforts, they had a minimal social media presence, their search engine optimization strategies were harming them, their email list was going unused, and overall cost per acquisition (CPA) was significantly higher than they needed.
Styku came to us with strong goals to increase sales, increase organic traffic and website conversions, grow their brand awareness, and lower their customer acquisition cost.
Constantly testing and adjusting our strategy allowed us to improve results leading to a 48% reduction in cost per acquisition, 115% increase in revenue, and a 64% improvement in ROI for Styku within one year.
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Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.