Constantly testing and adjusting our strategy allowed us to improve results leading to a 48% reduction in cost per acquisition, 115% increase in revenue, and a 64% improvement in ROI for Styku within one year.
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Before working with us, Styku was experiencing challenges in several key marketing areas. The sales team was struggling to get qualified leads from their paid advertising efforts, they had a minimal social media presence, their search engine optimization strategies were harming them, their email list was going unused, and overall cost per acquisition (CPA) was significantly higher than they needed.
Styku came to us with strong goals to increase sales, increase organic traffic and website conversions, grow their brand awareness, and lower their customer acquisition cost.
Constantly testing and adjusting our strategy allowed us to improve results leading to a 48% reduction in cost per acquisition, 115% increase in revenue, and a 64% improvement in ROI for Styku within one year.
Paid Ads,Paid Ads,Paid Ads,Branding,CMO,Other,Content Marketing,Copywriting,CRO,Branding,Marketing Strategy,SEO,Social Media Management,Web Development,Web Development,Other
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.