
Strategy build and competition analysis set up a strong foundation for campaign success.
Daily optimizations and monitoring led to very strong ROAS & Revenue growth of minimum +20% MoM.
Low brand presence
Low CR%
My role was to identify opportunities for the brand across performance marketing.
I used a dual strategy of launching brand campaigns across FB/IG and high converting campaigns across Google.
Strategy build and competition analysis set up a strong foundation for campaign success.
Daily optimizations and monitoring led to very strong ROAS & Revenue growth of minimum +20% MoM.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Sports, Outdoors & Fitness
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.