
Strategy build and competition analysis set up a strong foundation for campaign success.
Daily optimizations and monitoring led to very strong ROAS & Revenue growth of minimum +20% MoM.
Low brand presence
Low CR%
My role was to identify opportunities for the brand across performance marketing.
I used a dual strategy of launching brand campaigns across FB/IG and high converting campaigns across Google.
Strategy build and competition analysis set up a strong foundation for campaign success.
Daily optimizations and monitoring led to very strong ROAS & Revenue growth of minimum +20% MoM.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Sports, Outdoors & Fitness
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.