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The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
Success Nutrients sells nutrients for cannabis and hemp horticulturists. With a mix of commercial growers and home-based hobbyists, the business requires a unique hybrid of B2C and B2B marketing with a messaging style that speaks authentically and with know-how to its tight-knight industry.
Keeping the brand's unique, niche audience in mind, I helped to set Success Nutrients up with a fresh email design, a repertoire of automations, and a campaign strategy that would resonate best with their audience and help accomplish their revenue and retention goals.
The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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