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The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
Success Nutrients sells nutrients for cannabis and hemp horticulturists. With a mix of commercial growers and home-based hobbyists, the business requires a unique hybrid of B2C and B2B marketing with a messaging style that speaks authentically and with know-how to its tight-knight industry.
Keeping the brand's unique, niche audience in mind, I helped to set Success Nutrients up with a fresh email design, a repertoire of automations, and a campaign strategy that would resonate best with their audience and help accomplish their revenue and retention goals.
The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
Email Marketing,Branding
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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