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The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
Success Nutrients sells nutrients for cannabis and hemp horticulturists. With a mix of commercial growers and home-based hobbyists, the business requires a unique hybrid of B2C and B2B marketing with a messaging style that speaks authentically and with know-how to its tight-knight industry.
Keeping the brand's unique, niche audience in mind, I helped to set Success Nutrients up with a fresh email design, a repertoire of automations, and a campaign strategy that would resonate best with their audience and help accomplish their revenue and retention goals.
The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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