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The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
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Success Nutrients sells nutrients for cannabis and hemp horticulturists. With a mix of commercial growers and home-based hobbyists, the business requires a unique hybrid of B2C and B2B marketing with a messaging style that speaks authentically and with know-how to its tight-knight industry.
Keeping the brand's unique, niche audience in mind, I helped to set Success Nutrients up with a fresh email design, a repertoire of automations, and a campaign strategy that would resonate best with their audience and help accomplish their revenue and retention goals.
The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
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