Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
Success Nutrients sells nutrients for cannabis and hemp horticulturists. With a mix of commercial growers and home-based hobbyists, the business requires a unique hybrid of B2C and B2B marketing with a messaging style that speaks authentically and with know-how to its tight-knight industry.
Keeping the brand's unique, niche audience in mind, I helped to set Success Nutrients up with a fresh email design, a repertoire of automations, and a campaign strategy that would resonate best with their audience and help accomplish their revenue and retention goals.
The launch of Success Nutrients' email marketing program was very successful, with it now boasting an average of 40% of the business's total revenue, and key metrics such as open rate, click rate, and conversion rate all performing within the 75th-95th percentiles.
Email Marketing,Branding
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
