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We saw an increase in organic traffic of 40.71% YoY. They gained over 400 new ranking keywords, with 71 top 100 position keywords. Their organic impressions increased by over 15,000, and their conversion goal completions increased by 41.51%.
This client in the custom machine automation space had an old website with minimal SEO and no established processes for growth. I developed a content strategy, implemented thorough SEO strategies, and worked with them to redesign their site. They have seen significant organic growth and are busier than ever.
I've been the Digital Marketing Strategist as well as the Account/Project Manager for this client for the past year. First I established a page optimization strategy. Second I created a content improvement and growth strategy. Finally, I created a UX improvement strategy. We continue with content and are now working on building out several new pages on their site.
We saw an increase in organic traffic of 40.71% YoY. They gained over 400 new ranking keywords, with 71 top 100 position keywords. Their organic impressions increased by over 15,000, and their conversion goal completions increased by 41.51%.
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Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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