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We saw an increase in organic traffic of 40.71% YoY. They gained over 400 new ranking keywords, with 71 top 100 position keywords. Their organic impressions increased by over 15,000, and their conversion goal completions increased by 41.51%.
This client in the custom machine automation space had an old website with minimal SEO and no established processes for growth. I developed a content strategy, implemented thorough SEO strategies, and worked with them to redesign their site. They have seen significant organic growth and are busier than ever.
I've been the Digital Marketing Strategist as well as the Account/Project Manager for this client for the past year. First I established a page optimization strategy. Second I created a content improvement and growth strategy. Finally, I created a UX improvement strategy. We continue with content and are now working on building out several new pages on their site.
We saw an increase in organic traffic of 40.71% YoY. They gained over 400 new ranking keywords, with 71 top 100 position keywords. Their organic impressions increased by over 15,000, and their conversion goal completions increased by 41.51%.
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This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!
The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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