
We saw an increase in organic traffic of 40.71% YoY. They gained over 400 new ranking keywords, with 71 top 100 position keywords. Their organic impressions increased by over 15,000, and their conversion goal completions increased by 41.51%.
This client in the custom machine automation space had an old website with minimal SEO and no established processes for growth. I developed a content strategy, implemented thorough SEO strategies, and worked with them to redesign their site. They have seen significant organic growth and are busier than ever.
I've been the Digital Marketing Strategist as well as the Account/Project Manager for this client for the past year. First I established a page optimization strategy. Second I created a content improvement and growth strategy. Finally, I created a UX improvement strategy. We continue with content and are now working on building out several new pages on their site.
We saw an increase in organic traffic of 40.71% YoY. They gained over 400 new ranking keywords, with 71 top 100 position keywords. Their organic impressions increased by over 15,000, and their conversion goal completions increased by 41.51%.
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

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