Surfwatch Labs (acq. by Terrago) Case Study

The Challenge

The challenges faced here were typical of those presented when launching a new VC/equity-backed brand, website, social media, and lead generation activities for a B2B company.

In particular, the company broke new ground by creating a whole new market segment, Strategic Threat Intelligence inside the Cybersecurity segment of Technology.

As well, the services/products offered by the company were high-end B2B cyber threat feeds and Progressive Web App costing a minimum of $150K a year per subscription, so the Inbound Marketing content and channels were challenging and required spot-on delivery/voice/tone.

NOTE: This company's site no longer exists as it was acquired by TerraGo. Here is some additional info:

https://www.crunchbase.com/organization/hacksurfer

The Process

This was a new company/product launch from the ground up. I was responsible for all:

Brand and brand asset design
App design
Web design
Web development
Data modeling
Digital ads
Social media ads
Content creation and syndication
Market research
Media interviews and content for industry sites:
Sites such as https://www.securityweek.com/authors/jason-polancich and https://www.darkreading.com/author/jason-polancich

The Solution

Within 6 months of launching the website, SEO, SEM, lead capture, email automation, and social media campaigns designed for lead generation, I delivered over 200 top-of-funnel leads per month that eventually increased to over 500.

The services/products offered by the company were high-end B2B cyber threat feeds and Progressive Web App costing a minimum of $150K a year per subscription.

At the end of year one, we had clients such as Disney, MGM, Apple Credit Union, Fidelity, and more

Website

http://www.surfwatchlabs.com

Skills Used

Paid Ads,SEO,Paid Ads,Paid Ads,Paid Ads,Web Development,Web Development

Industry

Technology

Results by the numbers

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