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Within 6 months of launching the website, SEO, SEM, lead capture, email automation, and social media campaigns designed for lead generation, I delivered over 200 top-of-funnel leads per month that eventually increased to over 500.
The services/products offered by the company were high-end B2B cyber threat feeds and Progressive Web App costing a minimum of $150K a year per subscription.
At the end of year one, we had clients such as Disney, MGM, Apple Credit Union, Fidelity, and more
expert
The challenges faced here were typical of those presented when launching a new VC/equity-backed brand, website, social media, and lead generation activities for a B2B company.
In particular, the company broke new ground by creating a whole new market segment, Strategic Threat Intelligence inside the Cybersecurity segment of Technology.
As well, the services/products offered by the company were high-end B2B cyber threat feeds and Progressive Web App costing a minimum of $150K a year per subscription, so the Inbound Marketing content and channels were challenging and required spot-on delivery/voice/tone.
NOTE: This company's site no longer exists as it was acquired by TerraGo. Here is some additional info:
https://www.crunchbase.com/organization/hacksurfer
This was a new company/product launch from the ground up. I was responsible for all:
Within 6 months of launching the website, SEO, SEM, lead capture, email automation, and social media campaigns designed for lead generation, I delivered over 200 top-of-funnel leads per month that eventually increased to over 500.
The services/products offered by the company were high-end B2B cyber threat feeds and Progressive Web App costing a minimum of $150K a year per subscription.
At the end of year one, we had clients such as Disney, MGM, Apple Credit Union, Fidelity, and more
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I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
Helping Raisegiving define brand guidelines and content pillars for social media.
During our initial analysis of the company we identified the following challenges:
