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Within 6 months of launching the website, SEO, SEM, lead capture, email automation, and social media campaigns designed for lead generation, I delivered over 200 top-of-funnel leads per month that eventually increased to over 500.
The services/products offered by the company were high-end B2B cyber threat feeds and Progressive Web App costing a minimum of $150K a year per subscription.
At the end of year one, we had clients such as Disney, MGM, Apple Credit Union, Fidelity, and more
expert
The challenges faced here were typical of those presented when launching a new VC/equity-backed brand, website, social media, and lead generation activities for a B2B company.
In particular, the company broke new ground by creating a whole new market segment, Strategic Threat Intelligence inside the Cybersecurity segment of Technology.
As well, the services/products offered by the company were high-end B2B cyber threat feeds and Progressive Web App costing a minimum of $150K a year per subscription, so the Inbound Marketing content and channels were challenging and required spot-on delivery/voice/tone.
NOTE: This company's site no longer exists as it was acquired by TerraGo. Here is some additional info:
https://www.crunchbase.com/organization/hacksurfer
This was a new company/product launch from the ground up. I was responsible for all:
Within 6 months of launching the website, SEO, SEM, lead capture, email automation, and social media campaigns designed for lead generation, I delivered over 200 top-of-funnel leads per month that eventually increased to over 500.
The services/products offered by the company were high-end B2B cyber threat feeds and Progressive Web App costing a minimum of $150K a year per subscription.
At the end of year one, we had clients such as Disney, MGM, Apple Credit Union, Fidelity, and more
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Technology
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They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.
This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
