0.25
CPL

The Challenge

The Process

  • Tactically plan and oversee all paid social, programmatic and SEM channel launches and QA within a media campaign
  • Accountable for media channel performance to goal
  • Co-own weekly, end of month/quarter campaign wrap-ups
  •  Ensure actionable insights for weekly and quarterly reports are in place
  •  Develop and execute testing plans

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

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0.5

CPL

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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

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SlingerBag

  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


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Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.


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Help launch an online store for a wholesaler that relied on eBay sales.

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