Televisa / univision Case Study

The Challenge

Global marketing and sales efforts for the launch and "This is not a ball" and social , sport and art documentary by renowned Brazil , new york based artist Vik Muñiz. build and deploy marketing in parallel to a global activation for the fundraising to help over 30 different social projects to help kids education in US, Mexico and brazil. al during the Brazil World cup 2014

The Process

design strategy, deploy, sale, measure

The Solution

global campaign and fundraising for documentary and the sale of art installation in the documentary. over 3 million raised for donations ¡

Website

https://www.univision.com

Skills Used

Paid Ads,Paid Ads,Branding,Content Marketing,Other,Copywriting,CMO,Marketing Strategy,Marketing Strategy,Email Marketing,Social Media Management,Web Development,Web Development,Web Development,Public Relations,Other

Industry

Art & Entertainment

Results by the numbers

Get Started

More Case Study

3 CPM

VATC

I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.

Read Case Study

0.35 CPO

Umami Cart

Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
Scaling Google search

Read Case Study

5.02 ROAS

Pick Happy

They weren't able to drive any sales.

Read Case Study

0.5 ROAS

ePromos

Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.

Read Case Study

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Read Case Study

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study

M1 Concourse

‍M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Read Case Study