
global campaign and fundraising for documentary and the sale of art installation in the documentary. over 3 million raised for donations ¡
Global marketing and sales efforts for the launch and "This is not a ball" and social , sport and art documentary by renowned Brazil , new york based artist Vik Muñiz. build and deploy marketing in parallel to a global activation for the fundraising to help over 30 different social projects to help kids education in US, Mexico and brazil. al during the Brazil World cup 2014
design strategy, deploy, sale, measure
global campaign and fundraising for documentary and the sale of art installation in the documentary. over 3 million raised for donations ¡
Paid Ads,Paid Ads,Branding,Content Marketing,Other,Copywriting,CMO,Marketing Strategy,Marketing Strategy,Email Marketing,Social Media Management,Web Development,Web Development,Web Development,Public Relations,Other
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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