
global campaign and fundraising for documentary and the sale of art installation in the documentary. over 3 million raised for donations ¡
Global marketing and sales efforts for the launch and "This is not a ball" and social , sport and art documentary by renowned Brazil , new york based artist Vik Muñiz. build and deploy marketing in parallel to a global activation for the fundraising to help over 30 different social projects to help kids education in US, Mexico and brazil. al during the Brazil World cup 2014
design strategy, deploy, sale, measure
global campaign and fundraising for documentary and the sale of art installation in the documentary. over 3 million raised for donations ¡
Paid Ads,Paid Ads,Branding,Content Marketing,Other,Copywriting,CMO,Marketing Strategy,Marketing Strategy,Email Marketing,Social Media Management,Web Development,Web Development,Web Development,Public Relations,Other
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.

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