2.2x increase in Conversion Rates (CVR).
36% increase in the take rate for post-purchase upsells.
140+ new affiliate partnerships developed.
400+ new customers acquired per month through affiliate marketing.
expert
Tenzo Teas was looking for a growth partner to help identify low-hanging fruit for immediate revenue growth.
Affiliate marketing was a channel that they were interested in, but didn't know the best approach to launch this traffic source.
Their Conversion Rates (CVR) were also below the benchmarked average for their verticle and were looking for guidance to optimize their landing pages.
2.2x increase in Conversion Rates (CVR).
36% increase in the take rate for post-purchase upsells.
140+ new affiliate partnerships developed.
400+ new customers acquired per month through affiliate marketing.
CRO,Marketing Strategy
Food & Drink
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.