2.2x increase in Conversion Rates (CVR).


36% increase in the take rate for post-purchase upsells.


140+ new affiliate partnerships developed.


400+ new customers acquired per month through affiliate marketing.

Mustafa S.

Mayple Vetted

expert

The Challenge

Tenzo Teas was looking for a growth partner to help identify low-hanging fruit for immediate revenue growth.


Affiliate marketing was a channel that they were interested in, but didn't know the best approach to launch this traffic source.


Their Conversion Rates (CVR) were also below the benchmarked average for their verticle and were looking for guidance to optimize their landing pages.

The Process

The Solution

2.2x increase in Conversion Rates (CVR).


36% increase in the take rate for post-purchase upsells.


140+ new affiliate partnerships developed.


400+ new customers acquired per month through affiliate marketing.

Skills Used

CRO,Marketing Strategy

Industry

Food & Drink

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Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


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The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


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Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


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