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2.2x increase in Conversion Rates (CVR).
36% increase in the take rate for post-purchase upsells.
140+ new affiliate partnerships developed.
400+ new customers acquired per month through affiliate marketing.
Tenzo Teas was looking for a growth partner to help identify low-hanging fruit for immediate revenue growth.
Affiliate marketing was a channel that they were interested in, but didn't know the best approach to launch this traffic source.
Their Conversion Rates (CVR) were also below the benchmarked average for their verticle and were looking for guidance to optimize their landing pages.
2.2x increase in Conversion Rates (CVR).
36% increase in the take rate for post-purchase upsells.
140+ new affiliate partnerships developed.
400+ new customers acquired per month through affiliate marketing.
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In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.
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