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2.2x increase in Conversion Rates (CVR).
36% increase in the take rate for post-purchase upsells.
140+ new affiliate partnerships developed.
400+ new customers acquired per month through affiliate marketing.
Tenzo Teas was looking for a growth partner to help identify low-hanging fruit for immediate revenue growth.
Affiliate marketing was a channel that they were interested in, but didn't know the best approach to launch this traffic source.
Their Conversion Rates (CVR) were also below the benchmarked average for their verticle and were looking for guidance to optimize their landing pages.
2.2x increase in Conversion Rates (CVR).
36% increase in the take rate for post-purchase upsells.
140+ new affiliate partnerships developed.
400+ new customers acquired per month through affiliate marketing.
CRO,Marketing Strategy
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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