TestSure.com needed to redesign their website, migrate it to a new server. They also were expanding their product line to offer 20 new products. They wanted to maintain their previous keyword rankings on their original product line while expanding their organic traffic from keywords related to the new products being offered.
I was in charge of building the new site in WooCommerce and migrating the site to the new AWS server. I was also in charge of developing a keyword and content strategy to maintain previous rankings while improving keyword rankings of new products.
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The client was looking to generate more leads but didn't have a dedicated landing page to capture the leads.
This customer wanted to increase their ads revenue and launch a new product using their current customer data and pixel information.
The main challenge we had with them, was to increase the AOV because the conversion rate was amazing but we weren't profitable with those sales
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.