TestSure.com needed to redesign their website, migrate it to a new server. They also were expanding their product line to offer 20 new products. They wanted to maintain their previous keyword rankings on their original product line while expanding their organic traffic from keywords related to the new products being offered.

I was in charge of building the new site in WooCommerce and migrating the site to the new AWS server. I was also in charge of developing a keyword and content strategy to maintain previous rankings while improving keyword rankings of new products.

• Identified pre-existing keywords that were driving organic traffic
• Conducted keyword research on new product line and identified primary and secondary keywords for each
• Wrote product descriptions for for all products (new and old) that were optimized for target keywords
• Developed a blogging strategy for website to improve rankings on products
• Conducted guest-blog outreach to build backlinks to website in order to improve domain authority