
As a result of our marketing strategy, the company saw website sales for the first time with above benchmark Click-through and Conversion Rates, making their online shop a viable sales channel, and saw record breaking footfall when things reopened. The company was also recently shortlisted for a BBC feature and won multiple awards. Today they manage their marketing in-house.
RESULT: 10 x Monthly Sales
The Cinnamon Room specialises in creating beautiful rugs and home décor that are inspired by the founder’s travels. This project kicked off just as the pandemic hit and the world went into lockdown. Overnight the goals of this project changed from increasing awareness and bringing people into the store to designing a strategy that would drive website traffic an sales online to ensure the company would survive.
We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, products and brand.
Following this, we did an audit of all communications (social media, email, print) and the website to identify what was working for the company and what we could capitalise on to build the brand . Then we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.
With the success of the initial project, our scope was expanded to include the actual implementation of the campaign. This included managing their social media channels, launching social media ad campaigns, email marketing, SEM and SEO, as well as hosting virtual styling workshops and videos to keep audiences engaged. Combined these tactics were a game changer.
As a result of our marketing strategy, the company saw website sales for the first time with above benchmark Click-through and Conversion Rates, making their online shop a viable sales channel, and saw record breaking footfall when things reopened. The company was also recently shortlisted for a BBC feature and won multiple awards. Today they manage their marketing in-house.
RESULT: 10 x Monthly Sales
Marketing Strategy,Social Media Management,Paid Ads,Paid Ads,Branding,Paid Ads,SEO,Other,Email Marketing,Copywriting
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.