The Cinnamon Room specialises in creating beautiful rugs and home décor that are inspired by the founder’s travels. This project kicked off just as the pandemic hit and the world went into lockdown. Overnight the goals of this project changed from increasing awareness and bringing people into the store to designing a strategy that would drive website traffic an sales online to ensure the company would survive. 

We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, products and brand.

Following this, we did an audit of all communications (social media, email, print) and the website to identify what was working for the company and what we could capitalise on to build the brand . Then we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.

With the success of the initial project, our scope was expanded to include the actual implementation of the campaign. This included managing their social media channels, launching social media ad campaigns, email marketing, SEM and SEO, as well as hosting virtual styling workshops and videos to keep audiences engaged. Combined these tactics were a game changer.