As a result of our marketing strategy, the company saw website sales for the first time with above benchmark Click-through and Conversion Rates, making their online shop a viable sales channel, and saw record breaking footfall when things reopened. The company was also recently shortlisted for a BBC feature and won multiple awards. Today they manage their marketing in-house. 


RESULT: 10 x Monthly Sales


0.25
CPM

The Emms

Mayple Vetted

agency

The Challenge

The Cinnamon Room specialises in creating beautiful rugs and home décor that are inspired by the founder’s travels. This project kicked off just as the pandemic hit and the world went into lockdown. Overnight the goals of this project changed from increasing awareness and bringing people into the store to designing a strategy that would drive website traffic an sales online to ensure the company would survive. 

The Process

We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, products and brand.


Following this, we did an audit of all communications (social media, email, print) and the website to identify what was working for the company and what we could capitalise on to build the brand . Then we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.


With the success of the initial project, our scope was expanded to include the actual implementation of the campaign. This included managing their social media channels, launching social media ad campaigns, email marketing, SEM and SEO, as well as hosting virtual styling workshops and videos to keep audiences engaged. Combined these tactics were a game changer.

The Solution

As a result of our marketing strategy, the company saw website sales for the first time with above benchmark Click-through and Conversion Rates, making their online shop a viable sales channel, and saw record breaking footfall when things reopened. The company was also recently shortlisted for a BBC feature and won multiple awards. Today they manage their marketing in-house. 


RESULT: 10 x Monthly Sales


Skills Used

Marketing Strategy,Social Media Management,Paid Ads,Paid Ads,Branding,Paid Ads,SEO,Other,Email Marketing,Copywriting

Industry

Home & Garden

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

ROAS

Dona Jo

Dona Jo was 2 years into business struggling with cashflows and needed to generate income online. The business had grown to $300k in yearly revenue using influencer marketing but that revenue stream was quickly fading. The business was is need of a paid marketing plan.

3

ROAS

Gist Applications

The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?

1.5

ROAS

Bangn Body

The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.


They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.

2

CPR

fuboTV

  • New entrant into the market at the time competing against huge streaming brands.
  • Lack of marketing infrastructure and organization
  • Understanding data and LTV