As a result of our marketing strategy, the company saw website sales for the first time with above benchmark Click-through and Conversion Rates, making their online shop a viable sales channel, and saw record breaking footfall when things reopened. The company was also recently shortlisted for a BBC feature and won multiple awards. Today they manage their marketing in-house. 


RESULT: 10 x Monthly Sales


0.25
CPM

The Challenge

The Cinnamon Room specialises in creating beautiful rugs and home décor that are inspired by the founder’s travels. This project kicked off just as the pandemic hit and the world went into lockdown. Overnight the goals of this project changed from increasing awareness and bringing people into the store to designing a strategy that would drive website traffic an sales online to ensure the company would survive. 

The Process

We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, products and brand.


Following this, we did an audit of all communications (social media, email, print) and the website to identify what was working for the company and what we could capitalise on to build the brand . Then we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.


With the success of the initial project, our scope was expanded to include the actual implementation of the campaign. This included managing their social media channels, launching social media ad campaigns, email marketing, SEM and SEO, as well as hosting virtual styling workshops and videos to keep audiences engaged. Combined these tactics were a game changer.

The Solution

As a result of our marketing strategy, the company saw website sales for the first time with above benchmark Click-through and Conversion Rates, making their online shop a viable sales channel, and saw record breaking footfall when things reopened. The company was also recently shortlisted for a BBC feature and won multiple awards. Today they manage their marketing in-house. 


RESULT: 10 x Monthly Sales


Skills Used

Marketing Strategy,Social Media Management,Paid Ads,Paid Ads,Branding,Paid Ads,SEO,Other,Email Marketing,Copywriting

Industry

Home & Garden

Results by the numbers

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