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Return on AD spend and average of 60% with about 30% increase in sales and 100% increase in website traffic within 1-3 months.
agency
The project was to boost website traffic and sales for an online adult apparel company. Challenges in the industry includes issues with running Ads that are appropriate for this particular business.
Understanding the brand, analyzing current traffic, optimization, and analyzing the results.
Return on AD spend and average of 60% with about 30% increase in sales and 100% increase in website traffic within 1-3 months.
Paid Ads
Art & Entertainment
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Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
