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Client is in a highly competitive industry - flowers. They compete with brand names that are wasting money acquiring customers. Their competition - the local florists have an easier time of acquiring local customers nationwide.
Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.
The Facebook Ads were failing when I took over this account and they weren't on Google Ads.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.